This type of aesthetic experience is a response to the technical elements of a performance. You might think about sound, lights, props, special effects – all kinds of high tech devices that create an overall “wow” factor. However, it’s interesting to note that Aristotle was the one to coin this term. Even in ancient Greek theatre, there were still props masters and costumers, and their contributions to the experience was one aspect of the performance.
While this can be a discrete type of experience (like many things on the Las Vegas strip – light shows, fountains, etc.), it can be layered with all the other types to create a more intense experience. In fact, the lack of at least a bit of spectacle can be the difference between a good performance and an amazing one.
The Aesthetic Leader 